Victors & Spoils
The world's first creative (ad) agency built on crowdsourcing principles.
Evan Fry ~ CCO / twitter.com/evanfry
Evan Fry is most recently of Crispin Porter + Bogusky where he was VP / Creative Director on some of the biggest and most interesting brands this great country of ours has to offer its consumer public. Best Buy. Domino’s before that. Alliance for Climate Protection. Shimano and Giro and Nike. You can check out his work at evanfry.com if you’d like. Evan rides his bicycles a lot, recently started a social network called BFA.cc and thinks that dogs and cats (& lions) are neat.
John Winsor ~ CEO / twitter.com/jtwinsor
John Winsor has done a lot and written books. He started Victors & Spoils because he knows the world of advertising as well as he knows the world of crowdsourcing. When John is not starting companies and disrupting industries John likes to climb impossible faces of granite, ride his bike across Colorado, surf with his two sons and wife Bridget and speak Spanish fluently to the town of Sayulita, MX.
Claudia Batten ~ COO / twitter.com/claudiabatten
Claudia Batten was a founder of Massive – a little company with enough intuition to see video gaming as more than an entertainment medium, turning it into a full-blown advertising network in three short years. Abracadabra, little company no more. So when we consider that Claudia’s intuition also led to the creation of Victors & Spoils, we get a good feeling. It should also be known that Claudia is from New Zealand; that she knows law better than most stars of prime-time television legal dramas; and that Claudia can make her dog Rugby sit, stay and play dead. Probably because Rugby knows what the rest of us know: Claudia kicks ass. With style.
We are Victors & Spoils and this is what we do. As the world’s first creative (ad) agency built on crowdsourcing principles, it’s our goal to provide businesses with a better way to solve their marketing, advertising and product-design problems by engaging the world’s most talented creatives.
Why are we doing this? The way we see it, companies need an alternative to both current ad agencies as well as current crowdsourcing platforms. One that offers the strategic direction, engagement and relationship management that agencies deliver today, but one that also delivers the engagement, cultural relevance, results and return on investment that crowdsourcing {if managed and directed well} can deliver.
Crowdsourcing? Really? Yes. Current factors such as radical transparency, the consumer’s demand to be more involved and a growing cost consciousness regarding clients’ budgets have all made crowdsourcing especially timely for today’s marketers. But it’s not all roses yet. The crowdsourcing paradigm can be pretty unruly for most clients. The number of possible solutions created and the effort to keep things on strategy for a brand can be overwhelming.
Enter a new agency model. Victors & Spoils {that’s us}. We feel like an ad agency. But we work like a crowdsourcing platform. At the core of our agency is our creative department. A creative department made of everyone from art directors and copywriters to strategists and producers who come together to solve strategic problems. A global digital community that will not only be rewarded for the solutions they develop (both individually and as a group) but also for participating in the community itself.
Which all leads pretty nicely to our name. It’s “Victors,” plural, because we never reward just one winner. And we always have multiple ways to win. So not only do our monetary “Spoils” always go beyond first place {we award for 2nd, 3rd, etc}, we also reward for participation. All of which will build each creative’s V&S Reputation Score ~ which will help determine a share of the revenue for each project. It’s a model we’re building every day. And it’s a model we believe in. One that combines the best of what a creative agency can do and the best of what crowdsourcing can offer to arrive at solutions for your brand that are strategic, forward thinking and most importantly, effective. Let’s work together.
Join the Creative Department? What about the other departments typically found in advertising agencies? Don’t we need those too? Yes. We do. But the fact is, you can’t succeed in an agency anymore if you’re not creative. And good ideas really do {and should} come from anywhere. So while it’s true that we need to build our Victors & Spoils crowd {Creative Department} across every agency discipline, we like to think of every discipline snuggled in tightly underneath the Creative Department. With that cleared up, we’re currently looking to fill our Creative Department with Planners, Copywriters, Strategists, Art Directors, Designers, Creative Directors and Production folks from every front – traditional, digital/interactive, broadcast, print and social media. If you’d like to join, contact us here. But fair warning: We’re picky. Because the Victors & Spoils Creative Department must and will maintain a level of talent that’s second to none.
If you missed or just didn’t fancy the other contact options throughout this site, here’s a general contact list. Options aplenty.
General Hello Email ~ Click here to say hello. Via the wonder of email.
Phone {Landline} ~ 303.381.2650
SnailMail ~ Victors & Spoils / 821 Pearl Street, Boulder, CO, 80302
Twitter ~ twitter.com/VictorsnSpoils
Bat Signal ~ If you have a bat signal, and know how to use a bat signal, by all means use the bat signal.