In order for our vision of a new agency model to work, this vision where we feel like an ad agency for our clients by having full-time folks at the leadership positions yet use a totally farmed-out creative department where the best thinkers in the world solve briefs from wherever they are at the time, we have to start building our crowd. Which we’re calling our Creative Department. Which all starts with you. That’s right. If you’re a creative director or a copywriter or an art director, a planner, a production person, an interacitve strategist or digital creative of any sort – we want to talk to you. Because this “agency built on crowdsourcing principles” model we’re building can’t happen without you.
Now if you’re thinking that “crowdsourcing” has gotten a bit of a bad rap lately from the “No-Spec!” movement, you’re right. It has. And we believe those naysayers make some really great points. So another thing to know about our model is that each V&S project will always yield more than one winner (Victors), will always provide more than one way to “win,” and will always have some of the largest rewards in crowdsourcing (Spoils) attached to it. And perhaps the most important thing to know about our model is that all of these ways to contribute and win will build each creative’s V&S Reputation Score (or better name TBD). Because we want the best and brightest minds to work on our briefs. Those of you who already have jobs at the best shops around or the most ignorable. As well as those who are just starting out and want to hone their skills. Because we know what it’s like to be stuck somewhere and not have great projects to solve. It’s our vision to have some of you working on our projects while on lunch, on the weekends, after work or on vacation. To be working on well-written, juicy briefs for some of the most exciting clients in business today. So that you can be a hero. So that our clients can be heroes. And so that together we can make brands famous.
If you’d like to join our Creative Department, there’s a link further down in our site where you can send us a note and let us know. We can’t wait to hear from you. At first, while we’re building our own Victors & Spoils website where we can all manage these projects, we’ll be using existing crowdsourcing platforms such as Genius Rocket, InnoCentive, 99Designs. But rest assured, each project you see, whether on the future Victors & Spoils site or on something like CrowdSPRING, if it says it’s a V&S gig (always prefixed with V&S ###), it’s our goal to set you up for success. Because in order for us to change this industry, we need you to succeed. Who’s in?
Hello,
We are a husband and wife design duo that is interested in trying this out.
Check out our impersonal site:
http://www.youandmedesignco.com
Bye
Jared + Rachel
Hey check me out. I am going to work on your logo tomorrow!
http://www.melissadiperi.blogspot.com as well:)
Great idea. I’m a freelance digital creative, working in London, UK. Really interested to find out how this thing works and whether there is an opportunity for us to work with each other. Please drop me a line pronto.
This looks fun.
did you guys buy that ’stolen’ photo? so edgy…
It just so happens that I like victory AND I like spoils. This might actually be a turn for the better with crowdsourcing. I’m excited to see what creative opportunities develop with you guys, I’ll be watching.
You forgot to get rid of that Corbis watermark. Nah, no big deal, I’m sure no one cares.
This is awful. It will work for a while because it’s new. But in time, reducing a creative work force to piece workers will take its toll. If I’m to understand that you’re different because top thinkers will be rewarded with more money then why is that any different than the current freelance system? Oh, right, because creatives will no longer be able to make as much money.
I think your business model is based on greed and shortcuts and ultimately it will fail. And the creative world will ultimately hate you for it.
This is the worst looking website, but you guys probably already knew that.
Any creative with real talent will want nothing to do with this and any client who is interested in this only sees money saved, not great work created.
Ps. You should pay Corbis for their shot. How ironic.
Silos suck. Thanks for busting ‘em down.
Advertising is a damn simple business. It’s about big ideas.
No matter where they come from.
It’s about time somebody tries something that seeks the best ideas, not the available creative team. Kudos.
-ES
Very nice to see someone I know and like (you Evan) in the NYTimes this morning. Dare I say I was performng my morning constitutional at the time (which as luck would have it is when I read the business section).
Thanks for the assist!
Hi! I’ve just known your idea of agency, and sounds very very interesting.
Please take a look to my portfolio
http://www.juanossorio.es
and if you like what you see there contact me when you want.
Ps: Forgive my bad english speaking!
MISSING: Have you seen this Digital Creative Director?
(Last seen on FaceBook Yesterday – Investigators suspect:”Alien Rabbit Abduction”
http://thedenveregotist.com/article/5337/missing-have-you-seen-this-digital-creative-director
I see in future you are having much success!
@maczter
The concept is brilliant. You’re stepping way out in front of the herd on this. People get accustomed to hanging back, hesitating and relying on yesterday’s ideas. This is incredibly logical and more importantly innovative. As critics and naysayers will do, they’ll protest this inconvenient rocking of the boat, but they’re not the ones doing the innovating here.
Best of luck and here’s hoping for huge success!
Bob
I am so tired of whiners “dissing” crowdsourcing because of what it’s doing to “design.” The world has changed…get onboard. CROWDSOURCING ROCKS!
TKT
well it looks like you have found the best creative in the world from some of the offers above. I would say you are all set for doing wedding invitations and local paper ads. You go for it!! Well done.
OMG this is so AWESOME!!!
Is it OK if I submit my ideas in MicroSoft Paint? PLUS my sister-in-law has 112 fonts on a floppy disk, as soon as I get those, I know my ideas will be even better!!!!!!!!!!
Have you guys heard “Chocolate Rain?” I think it could make a kick-ass Hershey’s commercial!!!! LOL!!!!
What a dick (above). I’m in! Bring it on!!!!!
Sad to see negativity in so many replies. I am happy just to see that something new is happening to the world of advertising. Best of luck
Are you really gonna go through 100 campaigns for a project? Just asking before I start doing s(#t…
LOVE the concept.
The power of crowdsourcing is amazing I discovered it working with Kluster (a collaborative decision making platform) and later with Quirky (social product development)… i mean, i live in Panama (Central America) and i can work and discuss ideas with people from around the globe.
This is going to change the global advertising since the little countries (like mine) will find a space for their voice, their ideas and insights.
Congrats
i love crowds. once I stood in line at the white house with 600 other people.
hire me and we will make sweet, sweet marketing love.
thanks,
rick
Interesting. I’m a couple of generations behind on my buzzwords, but “crowdsourcing” suggests its definition. The challenge – which should be entertaining to watch (and write about) – will be turning buzzword into a sustainable process for delivering effective advertising.
Which leads to a practical question: How do it work? Cautionary comments in AdAge were a little shrill, but basically said the business model is “spec us something brilliant and trust us to take care of you” – which, if you get down to it, is about how things work anywhere – so how are you more trustworthy than Jay Chiat?
I dig the idea – it’s all but a creative naming convention for freelancing/IC’s/etc… but creative is what you do – so go for it.
So how do we get involved?
You got to know when to hold ‘em, know when to fold ‘em,
Know when to walk away and know when to run.
You never count your money when you’re sittin’ at the table.
There’ll be time enough for countin’ when the dealin’s done.
Exploit all brutes!
A blog well-done! It has always been a joy reading your posts. I honestly think you have a talent and creativity in blogging. You make my day! ^^
Love your blog. Can’t wait to see what you write about. Go for it!